Last updated: 28 October 2026

1. Who we are

This website is operated by The South-West Middlesex Crematorium Board, trading as South-West Middlesex Crematorium, Hounslow Road, Hanworth, Feltham, Middlesex, TW13 5JH (“we”, “us”, “our”). We are the data controller for the personal information described in this policy.

We are registered with the Information Commissioner’s Office (ICO) under registration number ZC139978.

This policy explains how we use personal information collected through this website. How we handle information about cremations and memorials is set out in our Data Privacy Policy.

For any question about this policy or how we use your data, contact us at enquiries@swmcrematorium.gov.uk or on 020 8894 9001.

2. What information we collect

We may collect and use the following information about you through this website:

  • Our contact form: your name, email address and the content of your message.
  • The form to join the Friends of the Crematorium: the details you enter on the form.
  • Our consultation form: the details and comments you enter on the form.
  • Emails you send us: your email address and the content of your message.
  • Information collected automatically: your IP address, browser and device type, and the pages you visit, gathered through cookies and similar technologies if you accept them. See our Cookie Policy for the full list.

Form submissions are sent to us by email. They are not stored on the website.

The memorial and cremation forms on this website are documents that you download, complete and send to us. They are not submitted through the website. See our Data Privacy Policy for how we use that information.

We do not knowingly collect personal information from children under 18, or special category data such as health information, through this website.

3. How we use your information

  • To reply to your enquiries and deal with your form submissions
  • To protect our forms from spam and abuse
  • To understand how visitors use the website and improve it, through analytics, but only if you accept analytics cookies
  • To meet our legal obligations

We do not send marketing emails.

4. Our legal basis for using your information

Under UK data protection law we rely on:

  • Public task, where we need to use your information to carry out our functions as a public body, such as answering your enquiry about our services.
  • Consent, for analytics cookies. You can withdraw consent at any time.
  • Legal obligation, where the law requires us to keep or share information.

5. Cookies and consent records

Our website uses cookies. Necessary cookies make the site work. We only set analytics cookies if you accept them using the cookie banner. The analytics tool we use is Google Analytics (GA4). You can change or withdraw your choice at any time using the cookie settings link in the footer of every page. The cookies we use are listed in our Cookie Policy.

We use CookieYes (CookieYes Limited, a UK company) to run the cookie banner. It stores a record of your cookie choices and when you made them, so we can show what you agreed to.

6. Who we share your information with

We do not sell your personal information. We share it only with:

  • Service providers that help us run the website and our email, such as our website hosting provider and email provider.
  • Google, for website analytics, if you accept analytics cookies.
  • Google reCAPTCHA, which protects our forms from spam and abuse. It may collect technical information such as your IP address. Google’s privacy policy and terms apply.
  • Providers of embedded content on our pages, such as videos. They may collect information about you if you accept the relevant cookies, and their own privacy policies apply.
  • CookieYes, for storing your cookie consent record.
  • Professional advisers, regulators or the authorities, where the law requires it.

These providers may only use your information to provide their service to us. Our pages may also link to other websites, including social media. Once you leave our site, the privacy policy of that site applies.

7. Transfers outside the UK

Some of our providers, including Google, may process information outside the UK. Where they do, we make sure it is protected by a UK adequacy decision or by approved safeguards such as the UK International Data Transfer Agreement or addendum.

8. How long we keep your information

We keep enquiries and form submissions received through this website for 24 months after our last contact with you, and then delete them.

Information about cremations and memorials is kept as described in our Data Privacy Policy.

9. Your rights

You have the right to:

  • Ask for a copy of the personal information we hold about you
  • Ask us to correct anything that is wrong or incomplete
  • Ask us to delete your information, in certain circumstances
  • Ask us to restrict, or object to, how we use your information
  • Withdraw your consent at any time, where we rely on it

To use any of these rights, contact us at enquiries@swmcrematorium.gov.uk. You can ask in writing or verbally. We will reply within one month.

If you are unhappy with how we have handled your information, please contact us first at the same address and we will acknowledge your complaint within 30 days. You can also complain to the Information Commissioner’s Office at ico.org.uk or on 0303 123 1113.

10. Keeping your information secure

We use reasonable technical and organisational measures to protect your information against loss, misuse and unauthorised access. No website or online service can be guaranteed to be completely secure.

11. Changes to this policy

We may update this policy from time to time. The date at the top shows when it was last changed.

12. Contact us

South-West Middlesex Crematorium, Hounslow Road, Hanworth, Feltham, Middlesex, TW13 5JH
Email: enquiries@swmcrematorium.gov.uk
Telephone: 020 8894 9001

Our Data Protection Officer can be contacted at Jamie.mcelroy@swmcrematorium.gov.uk.